Session 4: Assignment One Question

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective. Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.NOTE: You are free to use your own examples, or any of the examples I shared with you in class or in the class blog.

Effective sample:

Sony Ericsson HK
http://www.sonyericsson.com/cws/home?cc=hk&lc=zh

The HK’s home page of Sony Ericsson is a very good sample for us. On the theme, we can see they do a very good web-site design to promote there mobile phone and related service. For example, customer can download the update games, ringtones, software, theme…..etc from the web-site. It affect customer to visit the web-site constantly and to hold on user’s interest.
Besides, the web-site shows up all the detail information of their phones and accessories (e.g. product image, introduction, functions……). It gives customer complete information for the model choosing before the purchase action. I really like that from the web-site is that they have a product compare function, it help me to see what the advantage and disadvantage of the phone when there were more than one model I preferred. So I can thought this function to do my final decision.
Reference: http://www.sonyericsson.com/cws/products/mobilephones?lc=en&cc=hk#view=phones&cdl=1&s=0&detail=0&cmp=1&acc_cid=0&cid=0&cmp_id0=595336&cmp_id1=533109&acc_pid=0&pid=595336&pid_type=phone&cmp_id2=483401


Ineffective sample:

Broadway HK
http://www.ibroadway.com.hk/

In their web-site, we can only see the updated promotion issue, their branch address, company introduction……etc.
But when we want to check the detail information for some of the electronic goods, we can’t do it because the web-site doesn’t provide any services to fulfill this requirement. Besides, the web-site also hasn’t any product price information too.
That mean when consumers want to compare the product function or price, they only can make a phone to the nearly branch and ask the sales person. It seems not a very good internet marketing tactic for me and can’t let consumers satisfied.

Session 3: Assignment One Question

Session 3: Assignment One Question

This week we talked about Customer Relationship Management (CRM) as a process and as a software application. Based on the CRM concepts learned, answer the following questions:

Q1. List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions?

Ans: Customer will need to enter some of their personal information, such as name, gender, address, nationality, day of both, phone no., e-mail, Job……). Besides, they should input the destinations, fight detail (fight time, go and return date), cabin class, payment detail……For these customer which had been in a membership, that can also check their travel history, how much of frequent flyer miles they had gain, any discount is giving on current time.

Using CRM, Airline Company can through the above information and do different marketing plans to satisfy their needs. Besides, they can send a mail to update customer the promotion and special discount to attract customer interest to increase the sales revenue.
Most of the airline company also has a questionnaires part, it can help to get the feedback from customer, such as the food, and both on fight and check in service……According of the result, company can do their internal review and meeting to see what they need to improve to do better.

Q2. What are the benefits of integrating the sales, marketing and customer support function using a single software package and a centralized database?

Ans: - Save the cost for other software development
- More effectively and efficiently for internal conversation by using a unity system
- Save time for the date input for different dept. because all the information from customer only need to entry one time, then it will be share to each different dept. (sales, marketing, customer services dept……)
- Update on time for all date and it can be most immediately to show out to both internal and external
- Increase the communication and relationship with customer

Session Two: Assignment One Question

Session Two: Assignment One Question

Q1. Which departments within the company are integrated within the Order-to-Delivery process?

Ans: The Sales Department and the Warehouse / Logistics Department with be integrated within the Order-to-Delivery process.

Q2. Which steps are included in the Order-to-Delivery process?

Ans: SAP is a software that which was fully support on all the items data and customer information in one database. When the Sales Manager received the order from customer, she will first use the real time inventory to ensure the stock are enough. Then the Sales Manager will create the sales order and post it to the Warehouse to arrange the same day for delivery.
When the warehouse gets the alert for the order with the customer information, product id and ship to address, they will arrange the goods by Pick & Pack Manager, and then print the delivery note and packing slip for the delivery.
After carrier pick the goods, the Sales Manager can get the updated information from the SAP Automatic system, then she can send e-mail to advice the customer.

Q3. What factors would you consider when deciding whether ERP is suitable or not for a small business?

Ans: The cost for development and maintenance, is the system suitable for the own business (e.g. is the company have their own warehouse?), with the SAP can help the company to run their business more quickly and smoothly by using a all in one database system